It’s a big place, East London, stretching from the City via Shoreditch and Hackney to Leyton, and from Bow and Stratford through to Canary Wharf, Limehouse and Wapping, but across that area there’s only one estate agent who will offer you fixed selling and letting fees, Proper Local.
We know we’re swimming against the tide somewhat, with most agents charging percentage-based fees to sell or let, but we think that’s all a bit old hat. The rise of online agents, like Purple Bricks, comes down to the public saying they’ve had enough of paying high fees to sell and let property.
We think there’s a middle way, a third way.
It doesn’t need to be high fees and proper local knowledge versus low fees and a marketing service (because they’re not estate agents, Purple Bricks, they just put your property on Rightmove, it’s a marketing service, that’s all) - you can have your cake and eat it.
We think landlords and sellers value the input, advice and experience of local estate agents, and they’re happy to pay a fee for that, but they just don’t want to pay through the nose for it.
That’s why we created Proper Local.
A simple to understand fixed fee for selling, letting or managing your property, with no nasty hidden charges.
Nothing charged upfront (unlike online agents), and we’ll charge you when the job is done: When your property is let or sold.
Don’t think that low fees equals low service though.
Our founder, Christian, is 20 years an East Londoner, and 12 years an estate agent. As he often says, “I just don’t work here, I live here”. Passionate about property is a horrid little phrase and is used by lots of agents to try and convey their USP. We think being passionate about property is the bear minimum! We’re passionate about East London – we proper love it – and we’re even more passionate about doing our job well.
To find out more about what makes us different, please get in touch.
