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OK, so good marketing might not sell your house, but it will make the phone ring and the email enquiries come through. Good quality marketing is more important now than it ever has been, with the vast majority of buyers and tenants using the internet to conduct their property searches.
Like you, we spend lots of time looking through online portals such as Rightmove, Zoopla and Prime Location to keep up to date with new properties in the area. And again like you, we keep spotting the same properties still on the market for months at a time.
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We’re not the most loved of professions, estate agents, but why is that?
Is it the perception of underhand sales tactics? The unreturned phone calls and emails? Lateness to appointments? Or, perhaps, the needless flashy suits and the general ‘geezer’ image?
To be honest, we don’t care, because we’re not like that, and to be fair we don’t think there are many who fit the approve profile left (but there are a few, so be warned!)
A good estate agent should be your ‘trusted advisor’. A person who knows his or her area, knows the market, knows the ins and outs of the legalities, and isn’t afraid to pick up the phone when the news is bad (funnily enough, we all find it easy to make ‘good news’ phone calls).
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With the high level of demand for rental properties in E14, it is easy to see why many people think that acting as a landlord will be a good way to generate income. If you have funds available to invest in property, or you have a satisfactory credit history and financial status that you can obtain a mortgage for property investment, acting as a landlord can provide you with a better lifestyle.
However, it is important to be aware that being a Landlord isn't easy. There is a difference between good Landlords and bad Landlords. Over time, good Landlords find that the process becomes simple and they can make good money without a lot of work and effort, but unfortunately, there are a lot of bad Landlords out there. Bad Landlords don't provide a good standard of service and expect to make money from little work or effort. In the long run, they lose out and often ending up in debt or losing out on a lot of money.
Being a Landlord is a good idea if you are committed, and here are some top tips on how you can achieve this:
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So, what is it that a property owner actually wants from their estate or letting agent?
I was speaking with someone the other day who had worked at Purplebricks for 2 years. His experience from being there was that property owners DIDN’T want to use an online agent, they actually wanted to use a traditional estate agent, they just didn’t want to pay through the nose for it.
Jayne Dowle, who was kind enough to mention Proper Local a few weeks back in The Times, published this blog Money for old rope: take care when choosing an estate agent in The Spectator recently.
Jayne picks up on some interesting points.
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So, it would seem that I’m not the only person who is considering the question.
Only yesterday Jayne Dowle wrote the article “What it really costs to sell a property” in The Times. Jayne was kind enough to interview me earlier in the week on the subject of estate agents’ fees. We all have to acknowledge that estate agents’ fees make up a large part of moving costs, second only to stamp duty on the next purchase.