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One of the biggest myths in the property industry is that because corporate estate agencies are big they have more marketing muscle than smaller, independent agents.
That used to be the case but like so many things the arrival of the internet changed everything.
The property portals - Rightmove, Zoopla and Prime Location - have levelled this playing field.
They drive buyers and tenants to properties not individual agencies.
Most buyers and tenants now conduct their property search online. Gone are the days where there was a queue of people outside your office on a Saturday.
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We’re not the most loved of professions, estate agents, but why is that?
Is it the perception of underhand sales tactics? The unreturned phone calls and emails? Lateness to appointments? Or, perhaps, the needless flashy suits and the general ‘geezer’ image?
To be honest, we don’t care, because we’re not like that, and to be fair we don’t think there are many who fit the approve profile left (but there are a few, so be warned!)
A good estate agent should be your ‘trusted advisor’. A person who knows his or her area, knows the market, knows the ins and outs of the legalities, and isn’t afraid to pick up the phone when the news is bad (funnily enough, we all find it easy to make ‘good news’ phone calls).
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As an estate agency currently tracking at 5 out of 5 stars with our Feefo reviews you might think that we think we’ve got this selling and renting lark down to a tee. But do we? No.
OK, so that might be a bit overly-humble – we do know what we’re doing of course – but the point is this: do we, as estate agents, truly understand what our customers want from us?
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What will happen to the Canary Wharf property market in 2019?
As 2018 draws to a close the question on everyone’s mind is: what will 2019 hold for the property market?
Now, there are agencies far larger than Proper Local, with whole floors of staff dedicated to research into property prices and sentiment. We can’t pretend to have a team such as this, but we do have plenty of common sense, and some good old-fashioned proper area knowledge.