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OK, so good marketing might not sell your house, but it will make the phone ring and the email enquiries come through. Good quality marketing is more important now than it ever has been, with the vast majority of buyers and tenants using the internet to conduct their property searches.
Like you, we spend lots of time looking through online portals such as Rightmove, Zoopla and Prime Location to keep up to date with new properties in the area. And again like you, we keep spotting the same properties still on the market for months at a time.
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So, what is it that a property owner actually wants from their estate or letting agent?
I was speaking with someone the other day who had worked at Purplebricks for 2 years. His experience from being there was that property owners DIDN’T want to use an online agent, they actually wanted to use a traditional estate agent, they just didn’t want to pay through the nose for it.
Jayne Dowle, who was kind enough to mention Proper Local a few weeks back in The Times, published this blog Money for old rope: take care when choosing an estate agent in The Spectator recently.
Jayne picks up on some interesting points.
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So, it would seem that I’m not the only person who is considering the question.
Only yesterday Jayne Dowle wrote the article “What it really costs to sell a property” in The Times. Jayne was kind enough to interview me earlier in the week on the subject of estate agents’ fees. We all have to acknowledge that estate agents’ fees make up a large part of moving costs, second only to stamp duty on the next purchase.
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So, in my last post What Is The Future Of Estate Agency? Part 1 I posed the rather valid question:
“Selling a four bedroom £2,000,000 house is not four times more expensive for an estate agent than selling a one bedroom £500,000 flat. So why is the fee four times higher?”
Can I be honest with you? I’ve been struggling with that question ever since I started in estate agency, over 10 years ago.
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So, undoubtedly, the world of estate agency is changing.
How much has it really changed?
I find it easiest to picture it as a spectrum.
At one end we have the traditional (I’m not saying old-fashioned) estate agency, with their (increasingly nicer) offices on a High Street near you. They pride themselves, rightly, on their local knowledge. It’s a no sale, no fee promise. Fees are charged as a percentage of the sale or rental price achieved. They will be there for you all the way through the transaction, from initial valuation, through sale progression, to the day you handover the keys.